Applications for this summer's 33rd annual San Diego Pride parade are now available online.  The parade is scheduled for 11:00 a.m., on July 21, starting from University at Normal Street. It continues west to Sixth Avenue, then south to Ivy Lane. The 2007 theme is: "United for Equality."

The new, convenient online process allows participants to fill out applications and pay their entry fees electronically by visiting www.sandiegopride.org. Additionally, non-profit organizations facing financial hardship are encouraged to apply, as San Diego Pride this year is offering discounted entry fees through its Parade Scholarship program on a space-available basis. Those organizations are asked to write a letter explaining their situations and what fees they can afford.

"We don't want to leave anyone out of the process," said Pride Executive Director Ron deHarte. "We encourage all non-commercial groups who normally can't afford the entry fee to contact us."

Also new to the parade are cash awards ranging from $150 to $1,000 for "best entries" in several categories, which include those that best represent this year's theme; most entertaining; most creative from a local business; best musical float and a mayor's award for the best out-of-town entry. All entries this year must be decorated and incorporate the theme on signage or through more elaborate ornamentation.

Pride is also adding more reviewing stands along the parade route, bringing the total number to five, which will be emceed by community leaders and entertainers such as Babette Schwartz and Nicole. And special sections will be reserved for baby strollers as well as an expanded, tented area for seniors.

The annual Pride parade last year attracted 150,000 spectators along its "rainbow mile" route that included nearly 200 floats and contingents. It remains the largest civic event in San Diego.

The Pride office is located at 1807 Robinson St., Suite 106. For more information about parade applications, fees and 2007 events call (619) 297-7683, ext. 5, or visit the web site at www.sandiegopride.org.

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